Description de fonction

Website Manager

La société

Toyota Belgium S.A. is part of the Inchcape plc Group (, which represents one of the strongest brands in the automotive sector and is the official distributor of Toyota and Lexus cars, accessories and spare parts in Belgium and Luxembourg. Toyota Belgium headquarters is based in Zaventem.

Toyota Belgium is looking for a Website Manager!


The website manager will develop and implement a detailed plan, linked to the overall marketing strategy plan, on how to develop the digital platforms for Toyota & Lexus (,,,, dealer websites, apps,…) to support global business and marketing objectives.

Therefore, he will plan, maintain, design, implement and optimize the platforms. The manager will have to take care of or guarantee the quality of the contents, updating information layouts and functionality of the platforms.

He will work collaboratively across the Toyota/Lexus organization to meet the needs of different internal and external audiences.

The manager is responsible to maximise the defined KPI’s (conversion, time spend on the website,…) of the different platforms,

The role includes responsibility for several website projects that might be initiated by Toyota Motor Europe or Inchcape. The manager will analyse opportunities, advise on the opportunities of these projects for Belgium and Luxembourg to the management.

Job role and responsibilities:

1. Website strategy & development roadmap

Define website objectives, goals

Have a clear vision on the customer journey which should be defined

Set up yearly/quarter development roadmap/timeline (including budget)

Create strategies to grow web metrics.

2. Monitor, assess & understand website performance

Gather data (customer feedback, analytics,…)

Analyze information

Build reporting & cockpit

Define recommendations

Keep up-to-date with industry best practice and monitor competitor website

3. Optimize website performance

Improve the User Experience of the website regularly (via deep dive analysis, customer feedbacks, Toyota Motor Europe, Lexus Motor Europe,…)

Increase wished conversion rate by all means

4. Website maintenance & performance

Ensure website functionality and perform software updates, Assure testing of the website

Respond to and troubleshoot all website issues

Identify and respond to all website security breaches

Ensure that the website is protected by enabling the appropriate security measures

Ensure domain registration and hosting are ok. Manage closely all administration topics related to it

Oversee the design and development of any other new system requirement that may affect the website, particularly integration of CRM or data needs

5. Content development

Develop and/or update content briefed by internal stakeholders (campaign managers, product managers,…)

Oversee the development of written and visual content

6. Manage, implement & follow up timeline & when needed reassess the priorities with the management highlighting the risk and the opportunities

7. Be the website Toyota/Lexus Motor Europe point of contact & ensure strong collaboration with them

8. Owned media

Define & manage SEO

Align with media manager on the optimization of the digital paid media & digital owned media (SEO)

9. Define, manage & optimize partner ecosystem & budget (Toyota Motor Europe, Lexus Motor Europe, content integration partners, UX analytics partner, analytics, hosting,….)



  • Previous working experience website project leader or manager for a medium size organisational website for 5 years
  • Bachelor's degree in Informatics, Website management, Industrial Engineering, or equivalent or similar relevant field;

Profile: Knowledge:

  • Website and web application management
  • Editorial oversight of high-profile websites
  • Overseeing the use of a content management system
  • Managing external suppliers (technical and non-technical)
  • Business/systems analysis experience
  • Regulations around data protection and accessibility
  • Improving business processes through a website
  • Experience in e-commerce is desirable
  • Managing website and online application developments

Required competences :

  • Ability to influence and persuade, adapting personal style to meet different situations
  • Good facilitation skills, engaging and encougaring contributions
  • Agile project management and iterative development
  • Negotiation skills with internal stakeholders and external suppliers
  • Budget management skills
  • Deadline oriented
  • Very good written communication skills, ideally in 3 languages
  • Attention to details


  • Colleagues working at a high level of professionalism, who enjoy a nice working atmosphere and together realize the ambitious objectives
  • You will become part of a global company, Inchcape, that offers opportunities within your desires of development and career objectives
  • An open working environment (possibility of home working) and a competitive salary package with extra-legal benefits.

  • Publiée le:ven. 16 avril 2021
  • Lieu: Zaventem
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