Description de fonction

Loyalty Campaign Manager

La société

Toyota Belgium S.A. is part of the Inchcape plc Group (, which represents one of the strongest brands in the automotive sector and is the official distributor of Toyota and Lexus cars, accessories and spare parts in Belgium and Luxembourg. Toyota Belgium headquarters is based in Zaventem.

Toyota Belgium is currently looking for a Loyalty Campaign Manager.


The purpose of the Loyalty Campaign Manager is to plan, manage and execute in-life campaigns (1-2-1 communication…) & initiatives (loyalty program…). These campaigns must participate to business and marketing objectives in enhancing customer satisfaction & value (cross/up-sell).
The campaign manager must assure:
- the brand values and look&feel are guaranteed in all communication deliverables
- the messages are consistent throughout all touchpoints, and consistent over time

He/she typically collaborates with an external communication/creative agency. He/she will brief, oversee & follow-up their work ensuring qualitative deliverables within budget and timing.

Job role & responsibilities:

- Helped by the Head of Customer Loyalty define the objectives of the campaign & calculate the intended ROI of the campaign.
- Support the head of customer loyalty in developing customer lifetime value strategies ensuring maximum profitability, customer experiences & channel integration.
- Develop comprehensive overall campaign briefing – based on Toyota & Lexus customer needs & behaviour - to the external agencies. Define clear context and objectives in written briefings.
- Manage, coordinate & follow-up internal (e.g. websites,…) & external stakeholders (agencies) for the implementation of campaigns (1-2-1 communication…) & initiatives (loyalty program…) towards our customer within budget, timing and with the required quality (e.g. information on the latest products, after sales campaigns,…)/
- Oversee the work of creation, animation, production, copy…
- Create & ensure brand consistency & customer relevancy across messages and touchpoints keeping 1 story.
- When needed, report to Toyota Motor Europe/Inchcape on international objectives, strategies and material for campaigns.
- Evaluate agencies and build strong and long term partnership for optimal efficiency.
- Follow-up Loyalty communications from competition.
- Manage 121 campaign calendar, with focus on customer pressure and campaign priorities.
- Align with team to identify business & customer opportunities, on gathering insights, improving customer value or experience.
- Report on campaign results, identifying areas for improvement or opportunities to increase CV.


Master degree in marketing or communication – or equivalent / Equivalent with experience.
- Min 5 years of experience in managing campaigns for mid-sized or big brands (at advertiser or at agency side).

Required competences:
- Very good project management knowledge, use of project management tools and processes
- Budget management
- Excellent communication skills : written and verbal. Preferably in 3 languages
- Creative skills
- Knowledge of Belgian and Luxemburg media landscape incl social media and digital media
- Managing external suppliers and giving clear feedback
- Knowledge of direct marketing, managing multiple channels
- Knowledge of Marketing Cloud tool


- Colleagues working at a high level of professionalism, who enjoy a nice working atmosphere and together realize the ambitious objectives
- You will become part of a global company, Inchcape, that offers opportunities within your desires of development and career objectives
- An open working environment and a competitive salary package with extra-legal benefits.

  • Publiée le:mer. 31 mars 2021
  • Lieu: Zaventem
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