Description de fonction

Communication Campaign Manager (Conquest)

La société

Inchcape plc is an independent, multi-brand automotive Distributor with operations that span countries on five continents.

We are present in 36 national markets and operate as a key strategic partner to the world’s foremost premium and luxury car brands for whom we provide an effective, well-financed and customer centered route to market for vehicles and parts.

For our Belgian legal entity "Toyota Belgium NV" we are looking for a Communication Campaign Manager (Conquest Campaign Manager) to join our team.


The purpose of the Communication Campaign Manager (Conquest) is to plan, manage and execute communication campaigns (brand, products, initiatives towards B2C and B2B). These campaigns must participate to business and marketing objectives in enhancing awareness of the brand(s) and in stimulating conversion.
The campaign manager must assure

- the brand values and look & feel are guaranteed in all communication deliverables

- the messages are consistent throughout all touchpoints, and consistent over time

He/she typically collaborates with an external communication/creative agency for which he/she is one of the main interface. He will brief, oversee & follow-up their work ensuring qualitative deliverables within budget and timing.

Job role & responsabilities:

Helped by the head of customer conquest define the objectives of the campaign & calculate the intended ROI of the campaign

Develop comprehensive overall campaign briefing – based on internal information from relevant stakeholders - to the external agencies. Define clear context and objectives in written briefings.

Manage, coordinate & follow-up internal (e.g. websites,…) & external stakeholders (agencies) for the implementation of Toyota Belgium conquest campaigns (product launches, BMS…) & initiatives (visual identity,…) within budget, timing and with the required quality

Oversee the work of creation, animation, production, copy…

Create & ensure consistency across messages and touchpoints keeping 1 story

Develop and keep close relations with Toyota Motor Europe/Inchcape on international objectives, strategies and material for campaigns

Evaluate agencies and build strong and long term partnership for optimal efficiency

Follow-up communications from competition

Be the operational point of contact of our creative agency



  • Master degree in marketing or communication – or equivalent / Equivalent with experience
  • Min 3-5 years of experience in managing campaigns for mid-sized or big brands (at advertiser or at agency side)

Skills required:

Profile: Knowledge:

  • Very good project management knowledge, use of project management tools and processes
  • Budget management
  • Excellent communication skills : written and verbal. Preferably in 3 languages
  • Creative skills
  • Knowledge of Belgian and Luxemburg media landscape incl social media and digital media
  • Managing external suppliers and giving clear feedback

Competences needed:

  • Ability to influence and persuade, adapting personal style to meet different situations
  • Good facilitation skills, engaging and encouraging contributions
  • Negotiation skills with internal stakeholders and external suppliers
  • Budget management skills
  • Deadline oriented
  • Very good written communication skills, ideally in 3 languages
  • Attention to details
  • Curious and keep pace with trends in society and marketing communication
  • Facilitator profile


  • You will become part of a global company, Inchcape, that will offer you opportunities within your desires of development and career objectives
  • An open working environment (possibility of home working) and a competitive salary package with extra-legal benefits, together with a positive culture where values are part of our day today principles.
  • You will be working with colleagues who respect a high level of professionalism, and who enjoy a nice working atmosphere and together as a team we realize our company objectives

If you want to be part of a legendary company that represents brands like Toyota, Lexus & Kinto and that stands for quality, durability, reliability and safety, do not hesitate and send us your resume together with a personal note of motivation.

  • Publiée le:lun. 5 juillet 2021
  • Lieu: Zaventem
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